August 28th, 2012

Style On Instagram.

Instagram. It’s the little photo-sharing app that Facebook bought for $US1 billion dollars.

A clever filter device that allows you to art direct every aspect of your life all from a button on your smart phone. People, animals, bowls of cereal – everything and everyone looks better with a little Instagram love.

But beyond Gaga, Bieber and the Kardashians who should you follow? Here’s eight uber-stylish Instagrammers to add to your list. They make great waiting-for-the-bus fodder.

1. Erica Domesek.

This woman is a DIY legend. She is to fashion what Martha is to craft. Genius. With over 35,863 followers her content is original, inspiring and educational. There is nothing she can’t do with paper, a pot of glitter and 20 minutes.


Follow @psimadethis on

2. Gary Pepper Vintage.

She’s one of Australia’s most influential style bloggers with 143,483 followers. She’s young, she’s pretty, she’s into fashion and her Instagram is like a bowl full of jelly beans – colourful, sweet and very, very bright. Maybe wear your shades.


Follow @garypeppergirl on

3. Brad Goreski.

Remember Rachel Zoe’s assistant from The Rachel Zoe Project? The tall, geeky-chic guy in the boy tie and shorts? That’s Brad Goreski. He’s now out on his own, styling up the red carpet and taking lots of Instagram snaps along the way. He’s particularly fond of a self-portrait and, so it seems, are his fans with over 87,000 following his fashionable life.


Follow @mrbradgoreski on

4. Lauren Conrad.

She was the star of reality TV series The Hills – now she’s an author, fashion designer, beauty blogger, influencer. With nearly one million followers she’s in the top 25 most followed celebrities in the world. Expect lots of pretty, pretty pictures of shoes, flowers, puppies; all beautifully shot and filtered. Good one for the waiting room.


Follow @laurenconrad on

5. Barack Obama.

What could be cooler than behind-the-scenes shots of the President? Not much. Followers can watch the campaign trail unfold through the eyes of his team and family. Lots of shots of him with rolled up sleeves (no tie) pressing the flesh. It’s politics at its most shallow but gloriously addictive.


Follow @barackobama on Instagram.

6. Coco Rocha.

She’s a Canadian mega-model with a crazy social media appetite and a following to match. She uses Twitter and Facebook like a Jedi knight so it’s little wonder that she has over as 180,989 followers on Instagram. It’s lots of photos of Coco (natch) and her adventures around the globe.


Follow @cocorocha on

7. Yvan Rodic.

With 82,080 followers this feed is a visual feast of faces, places and all things stylish from around the globe. Yvan is a street style photographer with a twist – his composition is much more art than fashion – you can get lost in his world for hours.


Follow @facehunter on Instagramwww.

8. Leandra Medine.

This woman is funny. FUNNY. She’s self-deprecating, cool – her Instagram captions alone are reason enough to follow this New Yorker. Renamed (by her) manstagrams, her feed is all about her adventures in fashion. 146,711 followers and counting.


Follow @manrepeller on

  • AB.

    Confused! I follow you on Instagram – went to follow these people (via you) and noticed you don’t even follow them?

  • PaulaJoye

    I don’t follow all of them on my everyday feed – simply because I rotate who’s in it – but I do follow all of them.

    All the others are bookmarked on my desktop in webstagram – that’s another way to use it if like me you don’t want too many in your phone feed.

  • AB

    Thanks for the reply! Appreciate it!


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