September 26th, 2012

Think Pink.

Time to get your pink lipstick on. Literally.

This Friday (September 28th, 2012) women will be asked to wear a bright pink lipstick to raise awareness of genetic breast and ovarian cancer. In its inaugural year, Bright Pink Lipstick Day will act as an awareness raising campaign to inspire women to be proactive and vigilant with their breast and ovarian health.

This is an issue very close to my heart.

My beautiful mother lost her mother to breast cancer when she was just 27 years old – far too young. For both of them. As a mother of two daughters it goes without saying that keeping myself healthy is a priority and being aware of potential illnesses in the family is something that I am proactive (not scared) about.

There is another layer to this story. Revlon are the cosmetic partners of Bright Lipstick Day and Revlon’s Corporate Communications Director Janet Muggavin is my friend. Janet was the first PR to be nice to me when I was a 25-year-old Beauty Editor and she’s given me endless advice and support over the years – she’s all quality, class and goodness.

Janet is also a breast cancer survivor. She’s a survivor because she was vigilant about check-ups and found the cancer in time. She wants all women to learn from her story.

So… for my Grandma, for Janet, for all the women you hold dear, for absent friends – swipe on some pink lipstick this Friday, post your picture on Facebook – and hashtag #brightpinklipstickday #puckerup

Then please make an appointment to get checked –  have the mammogram, have the ultrasound – it’s actually that simple.

Love & Light




Lipsticks We Love.

BUY IN-STORE: 1. Revlon ColorBurst Lipgloss in Hot Pink, $21.95; 2. Revlon Matte Lipstick in Sky Pink, 21.95 ; 3. Revlon ColorBurst Lipstick in Candy Pink, $23.95.

About The Charity.

Janet Muggavin and Krystal Barter

Pink Hope is a registered charity, established and founded by Krystal Barter in 2009 whilst recovering from her preventative double mastectomy.

Krystal was only 22 years old when she discovered she had the BRCA1 gene fault that gave her an 85% chance of developing breast cancer. Barter’s mother, grandmother and great-grandmother all fought breast cancer at increasingly earlier ages so in 2009, when she was 25 years old, and with two young sons at home, Krystal had a pre-emptive double mastectomy. Having experienced the isolation and lack of information for high risk families, Krystal created Pink Hope with the goal of providing unique and tangible resources.

If you know anyone who has breast cancer or you’re going through the journey yourself this website is an unbelievable source of information and community.

  • Stefanie

    What a wonderful charity Krystal, you are an inspiration. Spot on Paula about not being scared and to be proactive, I think we not only owe it to ourselves but to our loved ones. Hope to see a sea of pink on Friday!

  • JoJo in London

    Gutted! Have the most amazing Chanel lipstick that I forgot (forgot!) in Australia when I moved to London. How does one do that? Let’s not talk about it. Guess I’ll just have to rock a new one for Friday. That Revlon ColourBurst is looking promising. Nice initiative & good on you for talking about it PJ. Love. xx

  • courtney

    paula what lipstick are you wearing in the first picture (with the pink pout lips superimposed on it). Its the perfect shade Ive been looking for!

  • Janey

    I always wear a little bit of pink but tomorrow will definately amp it up – great charity – australis colour inject have some great pinks


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